a small business secret weapon company
but not in business
by: Laura A. Meck, Managing Partner
Small Business Secret Weapon Company, Inc.
Last night at dinner out with another couple and our daughter my husband was sharing all the fun details of this week’s escapades in getting the house / garage and yard ready to host our daughter’s graduation party. In the middle and seemingly nonchalantly he shared that while cleaning out the garage and hauling things to the dump, he thought the “dead smell” would have dissipated – yet once all clean, the smell survived. He started digging deeper, went up into the rafters, sometimes birds fly in, nest and don’t always make it. He thought he might find a dead bird or mouse maybe, after all we do live out in the country. Instead what he found was a very long snake skin….. but [fortunately for him] the snake was not in it.
Now, mind you I’d had a margarita before this story started, it took me a minute to realize what he had said. I freaked out. “What do you mean… a snake??” I said. He just laughed and repeated what he’d found – Here’s where “ignorance is bliss” comes in. I park in the garage, I go in and out frequently for garden supplies etc. I don’t want to know that there is a snake in the garage. My mind then goes a little batty – if there’s one there must be more, if its skin is there –where is it? See…. Just hours before I knew – I left my convertible top down – that’s not happening again! Ignorance in this case, was bliss.
Ignorance is not bliss, however, in business. If you don’t know why you have lost a customer or you don’t know how your campaigns are working out – you can’t change or improve. In business, your business, you have to know what’s going on. You have to know your financials – not only where you are today but where you will be next week and at the end of the year and where you’re heading over the course of the next several years. You have to know what your customers want and what they will pay for something. Ignorance has no place in business.
Operating blindly leads to business failure. The number one thing people shared when interviewed about business success vs. failure was they were so focused on creating the widget, they forgot to run the business. I know, you’re thinking – how could someone forget to run the business – but it happens every day. Unless you actively schedule business management, financial review and customer service into your day, you may wake up one day and realize you have no idea what’s happening. Not a good feeling.
Take ignorance out of your work day – if you’re not financially minded – find an accountant type that can help you understand each month where you are and what you need to do to improve your bottom line. If you’re not a marketing type – outsource. Use your resources wisely – reaching out is not a sign of weakness, it’s actually a sign of strength.
When you started your business, you had great expectations… make sure they convert and that you are operating in reality.
What have you learned about lately that you would have been happier NOT knowing? Feel free to share – even if it is a snake in your garage that you just discovered!
Small Business Secret Weapon Company (SBSW), provides a wide range of services to help you grow your business. With the many options, you can select the service or services that meet your needs today and come back to the community frequently as your business needs change. is to provide a quality, collaborative working environment for growing businesses to gather knowledge, increase exposure and identify the appropriate metrics for measuring YOUR success. Choose your weapon: coaching, consulting, outsourced marketing or community based courses / seminars and workshops!
Sonata Venture Solutions a Small Business Secret Weapon Company, as an outsourced marketing, branding and public relations company focused on small/mid-sized businesses and solo-preneurs.
The Launchbox®, a Small Business Secret Weapon Company, is a workshop designed to help business owners/ entrepreneurs grow their businesses through marketing, branding and public relations. The Launchbox provides you with the instruction and tools necessary to build your business.
Listen in every Saturday from 10am – 11am on Baltimore’s CBS Radio Station 1300AM to The Small Business Secret Weapon Hour.
Sonata Venture Solutions specifically provides outsourced marketing services for small and growing businesses.