Is it really all about relationships & conversation?
by: Laura A. Meck, Managing Partner
Small Business Secret Weapon Company, Inc.
Yes. Well, that’s the short answer. It seems that just in the world of marketing everything has moved away from technical aptitude and the old “take it or leave it” selling mindset. Our socio-economic environment is dictating and driving conversation; conversations lead to relationships. Now I didn’t say conversations lead to good or bad relationships –but some form of emotional connect is made, either positive or negative when people come together.
Think about it –how much time to you spend each day on your social media channels? Can you measure it in minutes or hours? Is it for work or out of boredom?
I’m constantly on social media. It’s the nature of my business to keep in touch with what’s going on for both our company and for our clients. “Listening” gives me an opportunity to either stumble on an opportunity or to address something as it is happening. Conversations are taking place all day, every day –and if you’re not part of it you really are missing out.
If you have not yet embraced social channel marketing you may be missing out on a large part of your audience. We frequently talk to our clients about social media – it’s still a bit of a mystery to most. Whether you are a B2B or a B2C business, there is a channel for you.
Not all channels are created equal. There are some businesses that will never benefit from Pinterest and others that will thrive by adding it into their marketing mix. It comes back to knowing your audience, what they buy – how they buy it – where they buy it – when they buy it and a frequently forgotten measure – how OFTEN they buy. You have to take all of that into account when you’re evaluating your social marketing efforts. For example, if you are an attorney (or another professional service provider) Pinterest may not work for you. You may find more success through blogging either hosting your own or guest blogging. There are tons of options in “social marketing” it takes some time and some research to see what audiences they attract and identify if your audience will benefit from a specific channel.
People are smart. People want to do business with someone they know, or at least feel like they know. They want to be engaged and want to feel connected. You can achieve an emotional connection, a relationship with your client through social interaction. Give it a try, what do you have to lose?
Small Business Secret Weapon Company (SBSW), provides a wide range of services to help you grow your business. With the many options, you can select the service or services that meet your needs today and come back to the community frequently as your business needs change. is to provide a quality, collaborative working environment for growing businesses to gather knowledge, increase exposure and identify the appropriate metrics for measuring YOUR success. Choose your weapon: coaching, consulting, outsourced marketing or community based courses / seminars and workshops!
Sonata Venture Solutions a Small Business Secret Weapon Company, as an outsourced marketing, branding and public relations company focused on small/mid-sized businesses and solo-preneurs.
The Launchbox®, a Small Business Secret Weapon Company, is a workshop designed to help business owners/ entrepreneurs grow their businesses through marketing, branding and public relations. The Launchbox provides you with the instruction and tools necessary to build your business.
Listen in every Saturday from 10am – 11am on Baltimore’s CBS Radio Station 1300AM to The Small Business Secret Weapon Hour.
Sonata Venture Solutions specifically provides outsourced marketing services for small and growing businesses.
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